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While Americans are regularly exposed to toxic chemicals in their everyday consumer products—from plastic softeners that can contribute to sexual malformations to cosmetics additives that can cause cancer—much of the world is following the European Union's lead in adopting stricter safety standards. Contrary to the PR coming from corporate headquarters, business is no less profitable in Europe as a result of high standards—in fact, business is often better when consumers are confident of product safety. The result of this global double standard: U.S. businesses lose ground to international competitors while U.S. citizens are exposed to an ever-growing list of toxic chemicals. A win-win solution for American business and consumers is there for the taking, but who will lead the fight?
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