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Edition: |
pb |
| ISBN: |
9781584232438 |
| Publisher: |
Gingko |
| Release Date: |
2009-06-09 |
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ITEM OVERVIEW
Marshall McLuhan was one of the most controversial and original thinkers of our time. Combining social satire and cultural analysis with biting wit, The Mechanical Bride tackles the absurdities and excesses of the advertising age. In a series of tongue-in-cheek, myth-busting essays charged with puns and probes, McLuhan offers a unique form of civil defense: a life-preserver for the consumer drowning in a sea of hype.
Beyond exposing the ambitions and nature of a culture consciously nurtured by advertisers, McLuhan meditates on the myths and social structures of Industrial Man in the context of civilization, anthropology and shifting mores.
First published in 1951, The Mechanical Bride stripped bare the original merchants of hype. Today, thanks to an objective self-image gained through detachment from another era's products and services, it enables us to recognize that what we are actually consuming is media itself. This edition includes all images from the original book, and a new introduction.
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